AI Insights · Timothy · July 2022
Top 5 Free to Play Games in the UK: Q2 2022 Performance
Discover the performance trends of the top 5 free-to-play games in the UK for Q2 2022, featuring metrics on downloads, revenue, and active users.
During the second quarter of 2022, the top 5 free-to-play games in the United Kingdom showed notable performance across various metrics. Here’s a detailed look at their weekly downloads, revenue, and active users.
Subway Surfers saw a remarkable increase in weekly revenue, peaking at approximately $71.5K in mid-May. Weekly downloads reached a high of 199K in the week of April 11, while active users climbed steadily, peaking at around 4.49M by the end of May before experiencing a slight decline to 3.81M by the end of June.
Fill The Fridge! experienced a steady trend in weekly revenue, maintaining around $2K towards the end of the quarter. Downloads showed variability, peaking at 143K at the start of the quarter and stabilizing around 96K by the end of June. Active users saw a consistent rise, reaching nearly 497K by the last week of June.
Wordle! from Lion Studios Plus had a fluctuating revenue pattern, peaking at about $11.3K in mid-April. Downloads showed a downward trend from 165K in mid-April to 29.5K by the end of June. Active users also saw fluctuations, peaking at 388K in early May before settling at 263K by the end of the quarter.
Tall Man Run experienced a low but steady revenue increase, peaking at $299 in late May. Downloads peaked at 127K in early May and then gradually decreased to around 34K by the end of June. Active users showed a similar trend, peaking at 266K in late May and then declining to 127K by the end of June.
Roblox demonstrated a strong revenue performance, consistently maintaining around $800K weekly, with a peak of approximately $980K in early April. Downloads remained relatively stable, averaging around 46K to 68K per week. Active users showed a steady increase, peaking at over 3.51M by the end of June.
These trends highlight the dynamic nature of the mobile gaming market in the UK. For more detailed insights and data, visit Sensor Tower.